Neuromarketing leverages neuroscience to understand how consumers think and feel, particularly through analyzing brain waves, to improve marketing strategies. By measuring brain activity, marketers can gain insights into emotional responses, engagement levels, and even predict purchasing decisions, allowing for more effective and targeted campaigns.
This happens through biosensor marketing Biosensor devices are analytical tools that combine a biological sensing element with a transducer to detect and quantify specific substances (analytes). These devices are used in various applications, including medical diagnostics, food safety, environmental monitoring, and process control.
