Weather marketing, also known as weather-triggered or weather-based marketing, is a marketing strategy that uses real-time or historical weather data to personalize marketing messages and campaigns, making them more relevant to the current or expected weather conditions in a specific location. This approach leverages weather as a trigger to deliver targeted advertisements, website content, and other marketing materials, aiming to increase engagement and conversions like Moscow in october the average sliding 31-day snowfall during October in Moscow is increasing, starting the month at 0.2 inches, when it rarely exceeds 0.9 inches, and ending the month at 2.8 inches, when it rarely exceeds 7.8 inches or falls below 0.1 inches.
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