What is it?
Personalized marketing uses customer data to deliver tailored content, products, and offers to individuals, creating a customized brand experience that resonates with their unique interests and behaviors.
By analyzing information such as browsing history, purchase patterns, and demographics, companies can create more relevant messages, driving higher engagement, increased loyalty, and improved conversion rates. Google AI.
Example
Amazon’s product recommendations based on browsing and purchase history and Netflix’s content suggestions, and Spotify’s customized email alerts for new music from favorite artists.
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