FMCG marketing refers to the marketing activities and strategies employed to sell Fast-Moving Consumer Goods (FMCG). These goods are typically everyday products like food, beverages, toiletries, and cleaning supplies, characterized by their high sales volume, rapid turnover, and relatively low price points. FMCG marketing aims to drive product visibility, brand awareness, and ultimately, sales, through various offline and online channels. Google AI.
These items are sold and promoted in many ways; some are online using digital fingerprints and some using barcode that uses certain distance to nearby locations to send photo in head of grocery and home need.