Brand image marketing focuses on shaping how consumers perceive a brand, influencing their thoughts, feelings, and associations with it. It’s about crafting a consistent and positive impression across all customer interactions, aiming to build trust, loyalty, and ultimately, drive business success Brand image marketing focuses on shaping how consumers perceive a brand, influencing their thoughts, feelings, and associations with it. It’s about crafting a consistent and positive impression across all customer interactions, aiming to build trust, loyalty, and ultimately, drive business success. Google AI
To build a brand there are some pillars of branding, branding pillars are fundamental aspects of a brand that guide its identity, messaging, and overall strategy. They act as guiding principles, ensuring consistency and resonance with the target audience. The most common branding pillars include purpose, positioning, personality, promotion, and perception.
Explanation
This mean that you should craft a purpose for your brand and why should people buy you to be answered then where you want to be positioned in the brain of clients for example you want people to think you are luxury and deserve to pay premium price.
You would follow certain strategies like high quality packaging and finishing to feel that you got something no body usually has then colours of each social class to be analysed to be used in the product so when people ask what is this product and you show it.
Directly in the brain without consciousness, you feel this product is expensive for luxury brands because of look and how it is covered and colour plus material so you would think its price is high and would accept paying high price for it to feel you are powerful and have financial power ad this in psychology associated with rich people only can but so you would want to belong to this society to have more power over others.
The third pillar is how you want people to hear about you to promote your brand the right way, for example mass production that is for all people online but not all platforms as it require people to have internet and device but this is in this time affordable whereas one to one phone call is more expensive and customised. Lastly perception what you want people to think of your product is how is their perception and this is sum or collection of all elements previous.
