FMCG Marketing
FMCG marketing refers to the marketing activities and strategies employed to sell Fast-Moving Consumer Goods (FMCG). These goods are typically everyday products like food, beverages, toiletries, and cleaning supplies, characterized by their high sales volume, rapid turnover, and relatively low price points. FMCG marketing aims to drive product visibility, brand awareness, and ultimately, sales, through various offline and […]
War Marketing
Marketing warfare” refers to a competitive strategy in business that draws parallels between military conflict and marketing, viewing competitors as adversaries and market share as territory. This approach emphasizes competitor-focused strategies over solely customer-centric ones, particularly in mature, low-growth markets where gains for one company often come at the expense of another. Google AI For example, a company […]
Network Database Marketing
Network database marketing refers to the use of a database containing customer information to create targeted marketing campaigns within a network environment, often involving social networks or online platforms. This approach leverages customer data to personalize messaging and offers, aiming to enhance engagement and drive business results Google AI Probability marketing leverages probability theory to analyze past data […]
Customer Relationship Management in Marketing
Database marketing is a direct marketing strategy that utilizes customer data to create personalized marketing campaigns. It involves collecting, managing, and analyzing customer information to understand their needs and preferences, enabling businesses to deliver targeted messages and offers. This approach allows for more effective customer segmentation, personalized communication, and improved marketing ROI. Google AI CRM marketing, or Customer Relationship […]
Digital Marketing Surfing
Digital marketing is the use of online channels and digital technologies to promote products and services. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising. Essentially, it’s about reaching potential customers where they are spending their time online. Google AI Digital marketing for surfing involves using online […]
Ideal Customer
An ideal customer in marketing is a hypothetical representation of the perfect customer for a company’s product or service, one who derives maximum value from it and provides significant value back to the business. This goes beyond just a target audience; it’s a comprehensive profile that helps businesses focus their marketing and sales efforts on attracting and retaining […]
Ethnicity Marketing
Ethnicity marketing, also known as multicultural marketing, is a strategy that focuses on tailoring marketing efforts to specific ethnic or cultural groups within a broader population. It involves understanding the unique needs, preferences, and cultural nuances of these groups to create more effective and resonant marketing campaigns. Google AI DNA marketing” typically refers to two related but distinct […]
Substitute Marketing
Substitute marketing, in the context of Porter’s Five Forces, refers to the marketing strategies employed when a product or service faces competition from alternatives that can fulfill the same needs for consumers. These substitutes can limit pricing power and reduce industry attractiveness. Google AI Example for substitute marketing brands (for education)
Weather Marketing
Weather marketing, also known as weather-triggered or weather-based marketing, is a marketing strategy that uses real-time or historical weather data to personalize marketing messages and campaigns, making them more relevant to the current or expected weather conditions in a specific location. This approach leverages weather as a trigger to deliver targeted advertisements, website content, and other marketing […]
Radio Marketing
Radio marketing, also known as radio advertising, involves promoting products or services through audio messages broadcast on radio stations. This traditional marketing method utilizes radio airtime to reach a specific target audience, leveraging factors like station choice, time slots, and the type of programming to maximize impact. In radio-frequency engineering, an antenna or aerial is an electronic […]