Direct Marketing
Direct marketing is a promotional strategy that communicates directly with a pre-selected customer without an intermediary, using channels like email, SMS, direct mail, and social media to generate a measurable response. It aims to elicit an immediate action, such as a sale or inquiry, and is distinct from mass media advertising because it relies on […]
Pay Per View Marketing
Pay-per-view (PPV) marketing is a billing model where advertisers pay each time their ad is viewed, typically for video content. This model is often used to increase brand awareness by reaching a large audience through platforms like YouTube and social media. It differs from pay-per-click (PPC), where payment is for each click, and from other models like […]
Internet Marketing
Internet marketing, or digital marketing, uses online channels like websites, social media, email, and search engines to promote products and services. Key strategies include SEO, content creation, social media campaigns, and pay-per-click (PPC) advertising, and it allows for data-driven insights and targeted reach. Key strategies Benefits and challenges
Database Marketing
Database marketing is a form of direct marketing that uses customer data to create personalized communications and targeted campaigns. It involves gathering, storing, and analyzing customer information like demographics, purchase history, and preferences to deliver more relevant messages, which helps to increase engagement and sales. This approach allows businesses to move away from one-size-fits-all marketing and […]
Marketing Research
Marketing research is the systematic process of collecting, recording, and analyzing data to understand customers, markets, and competitors, ultimately informing strategic marketing decisions. It helps companies identify opportunities, solve problems, develop new products, improve existing offerings, and craft effective marketing strategies by understanding consumer needs, preferences, behaviors, and market trends. Google AI
Marketing Investigation
Definition : A marketing investigation, also known as market or marketing research, is the systematic process of gathering, analyzing, and interpreting data about customers, competitors, and the market to inform business decisions and strategies. The goal is to understand consumer needs and behaviors, identify market opportunities, assess competitors, and ultimately develop more effective products, services, and marketing […]
Personalised Marketing
What is it? Personalized marketing uses customer data to deliver tailored content, products, and offers to individuals, creating a customized brand experience that resonates with their unique interests and behaviors. By analyzing information such as browsing history, purchase patterns, and demographics, companies can create more relevant messages, driving higher engagement, increased loyalty, and improved conversion rates. Google […]
Customised Marketing
Customized marketing, also known as personalized marketing or one-to-one marketing, is a strategy that tailors marketing messages and experiences to individual customers based on their unique needs, preferences, and behaviors. Google AI This approach moves beyond generic mass marketing to create a more relevant and engaging experience for each customer. Like creating customer profile that has all data about each from […]
Country Marketing
Country marketing, also known as nation branding or country promotion, refers to the strategic promotion of a country to influence perceptions and attract specific outcomes like tourism, investment, or talent. Like USA for investment, UAE for different religious investment, Netherland for flowers and tourism, Switzerland banks, Ireland tech hub and so on. Google AI
Word of Mouth Marketing
Word-of-mouth marketing (WOMM) is a form of unpaid promotion where satisfied customers share their positive experiences with a brand, product, or service with others, either online or offline. Google AI