B to C Vs. B to B Vs. C to B Vs. C to C Marketing

B2C marketing, or business-to-consumer marketing, is a strategy where businesses sell products or services directly to individual consumers. It focuses on building brand awareness, engaging customers, and driving sales through various marketing channels, often with an emphasis on emotional appeal. Google AI source

C2B, or Consumer-to-Business, is a marketing model where consumers provide goods or services to businesses. This is the opposite of the more common B2C (Business-to-Consumer) model, where businesses sell to consumers. In essence, C2B flips the traditional marketing dynamic, empowering consumers to offer value to companies. Google AI source

B2B marketing, or business-to-business marketing, refers to the process of one business informing another business about a product or service. The goal of B2B marketing is for a seller to communicate with decision-makers at an organization, rather than the end consumer. Amazon ads source

C2C marketing, or Customer-to-Customer marketing, is a business model where individuals sell goods or services directly to other individuals, typically facilitated by online platforms. This model bypasses traditional retail channels and fosters a peer-to-peer marketplace. Examples include platforms like eBay, Etsy, and Craigslist.  Google AI source